One idea, a local accent.

Why global creative clears approval and still doesn't land in your markets, and three decisions that build relevance in before the money is spent.

The three hidden costs of one-size-fits-all creative, and why they get blamed on the market.
Why localisation arrives too late to fix what matters.
The four points where a global creative model breaks.
Three decisions that build relevance in from the brief.
Plus: a live teardown of a global campaign that broke when it crossed a border.

Free. 60 minutes on Zoom. Replay sent to everyone who registers.

Live on Zoom

Tuesday
17 November

16:00 to 17:00 UK

New York11:00
San Francisco08:00
Paris, Berlin, Amsterdam17:00
Dubai20:00

Your host

I'm Amar Gudhka, a brand and creative consultant. For seven years I've worked alongside the regional marketing teams of a global tech brand, first in-house and now as an external partner.

I partner with global brands, local businesses and startups across SaaS, tech, education and healthcare, turning regional insight into creative that's built for each market, not sent to it.

14 yearsIn brand and creative

1,000+Campaigns and events delivered

6Continents

Who it's for

Global marketing leaders accountable for campaign performance across several regions, whose campaigns clear approval and still underperform outside the main market.

Regional marketing directors are welcome too. You'll leave with the language to take back to the centre, and a clear sense of where your own model breaks.

Questions

Before you join.

Is it free?

Yes. One hour on Zoom: about 45 minutes of content, then your questions.

What if I can't make it live?

Register anyway. Everyone who registers gets the replay the next day, along with the report the webinar is based on. If you're in Asia-Pacific, this is the easiest way to watch.

Is it a sales pitch?

No. It's real examples, a live teardown and time for your questions. At the end I'll mention a free call for anyone who wants to talk through their own campaigns. That's it.

Do I need to install Zoom?

No. You can join from the Zoom app or your browser. The link is in your confirmation email, and again in the reminders.

Will you add me to a mailing list?

I'll send you the joining link, reminders, the replay and occasional notes on building creative for every market. Every email has an unsubscribe link.

Free live webinar

Find where your model breaks.

Can't make it live? Register for the replay.

DateTuesday 17 November
Time16:00 to 17:00 UK
WhereZoom
CostFree