Find the local accent
A workbook for regional teams whose global creative isn't landing.
Map your market as your customers see it, not as the global deck describes it, and write down the local rules nobody at HQ has seen.
Strip the global campaign back to its one idea, then find the accent it needs to land in your market.
Turn what you find into a one-page case the centre can say yes to: the insight, the proof and one small ask.
This workbook is for regional marketing and sales teams at global brands, whose central creative arrives finished and doesn't land in their market.
It takes you from "this won't work here" to a clear, evidenced case for what would. Bring someone from sales who sells in your market every day.
Questions
An hour or two with a pen. Ten pages, seven steps. Do them in order, in one sitting or across a week.
It works best printed, so you can write in the spaces. If you'd rather not, open it on screen and keep your answers in a notebook.
Someone from sales who sells in your market every day. They hear what customers say about your creative before anyone else does.
You'll have a one-page case for the centre. If you'd like a second pair of eyes on it, book a free 15-minute call. No pitch, and no obligation to go further.
I'll send you the workbook and occasional notes on building creative for every market. Every email has an unsubscribe link.
Find the local accent
Enter your details below to get the free workbook.
I'll send you the workbook and occasional emails. Unsubscribe any time.